I’m Bex, and I’ve spent my career in the fast-moving, sometimes scary corners of internet culture, working with the creators, teams, and brands who helped shape it.
I led digital marketing at Playlist Live, where I was deeply embedded in the shifting social landscape. I lived through the evolution of audiences, platforms, and content, and witnessed firsthand how business-minded creators were able to adapt, build empires, and become full-fledged brands themselves.
Later, at Foxtail Coffee Co., I shaped and scaled the brand’s digital presence as it became one of the fastest-growing coffee brands in the country. I single-handedly built the infrastructure for 70+ franchise accounts with shared frameworks, guidelines, asset libraries, and social strategy to support partners and maintain brand consistency as we scaled rapidly.
In my 20s, I founded an award-winning restaurant called Leguminati that was born (somewhat accidentally) from the early boom in online food content. I built a cult-like following on the internet rooted in authentic storytelling, and the restaurant thrived for over a decade.
I also have a background in theater (both on stage and off), which informs how I think about pacing, structure, and emotional payoff in the stories I help tell and content I create.
The short version: I take fast-changing digital ecosystems and turn them into strategic, story-driven roadmaps – helping talent think more like brands, and brands think more like creators.
